In recent years, there are fewer and fewer shops selling abrasive products, and one of the main reasons is that the rent is higher and higher. Many businesses who are mainly engaged in wholesale simply rent warehouses to store their products. When regular customers need products, they just need to make a phone call and the store will deliver them to their door. And some businesses who are major in wholesale are increasingly unable to pay rent, so most of them convert into the online sales. What’s more, people seem to be used to buying things online and waiting for them to be delivered to their home, so they don’t have to travel a long distance to buy a piece of sandpaper or a piece of grinding wheel.
It has to be said that the online sales expand the sales channel for abrasive products. When it comes to e-commerce, we have to talk about the rapid development of webcast in recently years.
It is believed that many people have purchased products on Taobao Live Broadcast. Compared with the pictures or short videos displayed in online stores, the way of live broadcast sales is more materialized, concrete and detailed. This also allows more and more products and brands to participate in this feast. However, most of products sold through webcast are food and clothing items, while there are almost no abrasives.
Just imagine how the abrasive products would be sold by webcast.
The most intuitive way is nothing more than a cutting or polishing test of the products on site, so that the effect of cutting or polishing can be seen by everyone.
The most intuitive way is nothing more than to do the on-site cutting or polishing test of the product, so that everyone can see the cutting or polishing effect. However, the scope of the industrial consumables is not as wide as that of clothing and food products, and it doesn’t have the ability to make people buy it on impulse. In addition, it is unlikely that people will be able to watch the webcasting page all the time, and even workers who have a real need for cutting and polishing are also unlikely to have the time to see how well the polishing effect of certain abrasives is working and then buy it. Therefore, form the product attributes and customer demand, the abrasive products are not very suitable for being sold by webcast.
For those who have no demand, no matter how good the polishing effect of abrasive products is displayed, it still cannot arouse people’s desire to buy them like delicious food or clothes. If it must be said that the webcast can also have some effect, it is the publicity value. So, it can be used as a publicity channel to deepen the impression of the abrasive products on the
If it must be said that live broadcast can also have some effect, it is the publicity value. It can be used as a publicity channel to impress the demander with the brand of certain abrasive products.
Compared with online sales, the webcast sales have certain limitations. At least, retail will not bring many sales for abrasive products. However, the abrasive products are low-profit products that depend on them to be sold by volume. But, in any case, we cannot ignore the value of webcast. At least in terms of publicity, it will help to expand the influence of product brands.
